{"id":6457,"date":"2026-10-25T12:16:13","date_gmt":"2026-10-25T12:16:13","guid":{"rendered":"https:\/\/ghayatltd.com\/ar\/?p=6457"},"modified":"2026-10-25T20:44:07","modified_gmt":"2026-10-25T20:44:07","slug":"seasonal-marketing-plan-eid-ramadan-offers","status":"publish","type":"post","link":"https:\/\/ghayatltd.com\/en\/seasonal-marketing-plan-eid-ramadan-offers\/","title":{"rendered":"A Seasonal and Holiday Marketing Plan on a Smart Budget: How to Prepare for Ramadan, Eid, and Back to School and Sell More Without Losing Margin in Syria and Turkey"},"content":{"rendered":"<p class=\"gh-note\" style=\"background:#F9F9F9;border-inline-start:4px solid #FC3356;padding:14px 18px;border-radius:8px;color:#444;\">Last updated: October 2026. Social and ad platforms change their features constantly, so check the official pages before any decision. We do not promise a specific result.<\/p>\n<p>This guide on marketing in seasons and holidays is written for business owners in Syria, in Damascus, Aleppo, Homs, and Latakia, and for those serving the Syrian audience from Istanbul and Gaziantep, and it takes into account the reality of both markets and local buying habits.<\/p>\n<p>In Ramadan, Eid al-Fitr, Eid al-Adha, back to school, and sale seasons, buying behavior changes among people in Syria and Turkey. Demand rises, ads crowd, and competition grows. Whoever prepares early wins, while whoever starts late pays more and sells less or is forced into discounts that eat the margin. This guide gives you a practical preparation plan.<\/p>\n<h2 id=\"sec-1\">Quick Summary<\/h2>\n<ul>\n<li>Start preparation four to six weeks before the season: stock, service, content, and ads.<\/li>\n<li>Design offers that protect your margin: bundles, gifts, and quantities, instead of blind discounting.<\/li>\n<li>Measure after the season and record lessons to start the next season smarter.<\/li>\n<\/ul>\n<p class=\"gh-toc-title\"><strong>Article Contents<\/strong><\/p>\n<ol class=\"gh-toc\">\n<li><a href=\"#sec-1\">Quick Summary<\/a><\/li>\n<li><a href=\"#sec-2\">Understand Buying Behavior in Each Season<\/a><\/li>\n<li><a href=\"#sec-3\">The Preparation Calendar: Six Stages<\/a><\/li>\n<li><a href=\"#sec-4\">Offers That Protect the Margin<\/a><\/li>\n<li><a href=\"#sec-5\">Content and Ads in the Season<\/a><\/li>\n<li><a href=\"#sec-6\">Service and Stock: Half of the Success<\/a><\/li>\n<li><a href=\"#sec-7\">A Simplified Budget Plan<\/a><\/li>\n<li><a href=\"#sec-8\">After the Season: Do Not End Here<\/a><\/li>\n<li><a href=\"#sec-9\">Common Mistakes<\/a><\/li>\n<li><a href=\"#sec-10\">Offer Ideas for Each Type of Business<\/a><\/li>\n<li><a href=\"#sec-11\">Ready Short Messages for the Season<\/a><\/li>\n<li><a href=\"#sec-12\">Preparing for the Pressure: Team and Operations<\/a><\/li>\n<li><a href=\"#sec-13\">Lessons of the Previous Season: How to Record Them?<\/a><\/li>\n<li><a href=\"#sec-14\">Seasons in Syria: Local Buying Habits<\/a><\/li>\n<li><a href=\"#sec-15\">Frequently Asked Questions<\/a><\/li>\n<li><a href=\"#sec-16\">Sources and References<\/a><\/li>\n<\/ol>\n<p class=\"gh-see\"><strong>Read also<\/strong> <a href=\"\/en\/packaging-unboxing-experience-online-sales\/\">Packaging and the unboxing experience<\/a><\/p>\n<h2 id=\"sec-2\">Understand Buying Behavior in Each Season<\/h2>\n<div style=\"overflow-x:auto;margin:18px 0;\">\n<table style=\"width:100%;border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Season<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">What changes?<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Marketing idea<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Ramadan<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Browsing shifts to evening and suhoor, with growing interest in food, gifts, and giving<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Calm, useful content, family offers, and suitable posting times<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Eid<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Buying clothes, sweets, gifts, and travel<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Gift bundles and guaranteed delivery before Eid<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Back to school<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Stationery, bags, clothes, and courses<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Family offers and needs lists<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Major sales<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">People compare prices and look for a deal<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Focus on clear value, not just a discount<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/ghayatltd.com\/wp-content\/uploads\/2026\/10\/ghayat-seasonal-marketing-plan-eid-ramadan-offers-inline.jpg\" alt=\"A season preparation calendar from planning to evaluation\" width=\"1200\" height=\"500\" loading=\"lazy\" decoding=\"async\" style=\"width:100%;height:auto;border-radius:10px;\"><figcaption style=\"text-align:center;font-size:.9rem;color:#666;margin-top:8px;\">Six stages from four weeks before the season to after it<\/figcaption><\/figure>\n<h2 id=\"sec-3\">The Preparation Calendar: Six Stages<\/h2>\n<div style=\"overflow-x:auto;margin:18px 0;\">\n<table style=\"width:100%;border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Stage<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Timing<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Tasks<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">1. Planning<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">6 to 4 weeks before the season<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Setting the numeric goal, calculating margin, choosing winning products, and setting the budget<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">2. Readiness<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">4 to 3 weeks<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Securing stock, preparing packaging and delivery, training the team on replies, and updating the website and landing pages<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">3. Teasing<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">3 to 2 weeks<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Content preparing the audience: stories, countdown, behind the scenes of preparation, collecting numbers of the interested via WhatsApp<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">4. Launch<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Two weeks before the peak<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Announcing the offers, starting paid ads on a reasonable budget, and following messages in real time<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">5. Peak<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Season days<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Quick replies, on-time delivery, and adjusting ads daily by results<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">6. Evaluation<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A week after the season<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Measuring sales, cost, and new customers, thanking customers, and recording lessons<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"sec-4\">Offers That Protect the Margin<\/h2>\n<p>Direct discounting is the easiest offer and the most dangerous. When you cut the price by 20 percent you may need to sell multiples of the quantity to keep the same profit. Smarter alternatives:<\/p>\n<ul>\n<li>Bundles: two or three products at an attractive total price instead of discounting each product.<\/li>\n<li>A gift with purchase at a minimum order, which raises the basket value.<\/li>\n<li>A time- or quantity-limited offer honestly, since an offer that never ends loses its value.<\/li>\n<li>Special seasonal packaging for a small extra price.<\/li>\n<li>A simple loyalty program for repeat customers in the season.<\/li>\n<\/ul>\n<div style=\"overflow-x:auto;margin:18px 0;\">\n<table style=\"width:100%;border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Calculation mistake<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Why does it harm?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Discounting without calculating net margin<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">You may sell a lot and lose<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Ignoring seasonal delivery and packaging cost<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">The actual order cost rises<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Delivery promises you cannot keep<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Complaints, cancellations, and a bad reputation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"sec-5\">Content and Ads in the Season<\/h2>\n<h3 style=\"color:#3451AA;\">Content That Fits the Mood<\/h3>\n<ul>\n<li>Respect the spirit of the season: a calm, warm tone and far from crude commercial exaggeration.<\/li>\n<li>Offer solutions: a suitable gift, a preparation list, a selection guide, hospitality ideas.<\/li>\n<li>Make the content visually attractive with clear price and last order date.<\/li>\n<\/ul>\n<h3 style=\"color:#3451AA;\">Ads<\/h3>\n<ul>\n<li>Start ads two weeks before the peak to get data, since prices rise on peak days.<\/li>\n<li>Target those who interacted with you before (visitors, messages, buyers) before the cold audience.<\/li>\n<li>Dedicate a clear landing page to the offer with a visible WhatsApp button and good mobile speed.<\/li>\n<li>Verify the availability of ad services for your account and country through the official pages.<\/li>\n<\/ul>\n<h2 id=\"sec-6\">Service and Stock: Half of the Success<\/h2>\n<p>The best campaign fails if stock runs out or delivery is late. Before the season estimate demand modestly, review suppliers, prepare alternatives, set a last order date with guaranteed delivery, and state it clearly in the ad and messages. And train the team with ready replies for the most frequent questions.<\/p>\n<h2 id=\"sec-7\">A Simplified Budget Plan<\/h2>\n<div style=\"overflow-x:auto;margin:18px 0;\">\n<table style=\"width:100%;border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Item<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">How to distribute it?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Ads<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A part for teasing, a larger part for the peak, and a reserve part to boost what works<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Content and filming<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Photos and videos produced once and used throughout the season<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Service, packaging, and delivery<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Do not neglect it since it is part of the customer experience<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Contingency<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A small percentage for surprises<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Our advice: set the spending cap and the stopping limit before the season. If the cost per order rises above the profit limit, stop or adjust instead of chasing the result at any price.<\/p>\n<h2 id=\"sec-8\">After the Season: Do Not End Here<\/h2>\n<ol>\n<li>Thank customers with a simple message and ask for their honest opinion.<\/li>\n<li>Categorize the new buyers and keep their numbers with permission for upcoming seasons.<\/li>\n<li>Record what worked and what failed: the best product, best ad, and worst service problem.<\/li>\n<li>Calculate the real profit after all costs, not sales only.<\/li>\n<\/ol>\n<h2 id=\"sec-9\">Common Mistakes<\/h2>\n<ol>\n<li>Starting a few days before the peak so ads get expensive and time gets tight.<\/li>\n<li>A deceptive offer or discount on a previously raised price, so the customer loses trust.<\/li>\n<li>Promising delivery that cannot be fulfilled.<\/li>\n<li>Forgetting the reply team, so messages pile up and orders are lost.<\/li>\n<li>Not measuring results to use them in a later season.<\/li>\n<\/ol>\n<h2 id=\"sec-10\">Offer Ideas for Each Type of Business<\/h2>\n<div style=\"overflow-x:auto;margin:18px 0;\">\n<table style=\"width:100%;border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Business<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Seasonal offer idea<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Why does it protect the margin?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Restaurant or sweets<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A family box of a defined size at a price including packaging and delivery within the city<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Raises the basket value instead of cutting the piece price<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A clothing store<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A bundle of two or three pieces in a ready styling with a gift wrap<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Sells slow pieces with profitable ones<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A beauty center<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">The Eid package: advance booking with a guaranteed appointment and an added session at a symbolic price<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Fills an expected schedule and reduces cancellation<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Stationery and books<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A ready bag by grade with a clear list and an all-inclusive price<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Saves the family time and increases complementary purchases<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Services and companies<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A seasonal package with defined services, a defined duration, and a clear total price<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Defines the scope and prevents open-ended requests<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"sec-11\">Ready Short Messages for the Season<\/h2>\n<ul>\n<li>The teaser message: we are preparing something special for the season, and will announce it soon. If you would like to be the first to know, tell us.<\/li>\n<li>The offer message: the season offer has started, and includes this at a total price of this, and continues until this date. To order message us here.<\/li>\n<li>The reminder message: two days remain until the last order date with guaranteed delivery before Eid.<\/li>\n<li>The thank-you message: thank you for your trust. We hope the order pleased you, and your opinion matters to us.<\/li>\n<\/ul>\n<p>Send promotional messages only to those who agreed to receive them, and do not overdo them. The last message before the deadline is enough.<\/p>\n<h2 id=\"sec-12\">Preparing for the Pressure: Team and Operations<\/h2>\n<div style=\"overflow-x:auto;margin:18px 0;\">\n<table style=\"width:100%;border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Aspect<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">Before the season<\/th>\n<th style=\"background:#3451AA;color:#fff;padding:10px 12px;text-align:start;border:1px solid #3451AA;\">During the season<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Team<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Define roles and shift times, and add temporary support if needed<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">A short daily meeting to review orders and problems<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Stock<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Stocktaking, a calm estimate of demand, and a minimum level for each item<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Update availability immediately in ads and the website when out of stock<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Delivery<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Advance agreement with delivery partners on capacity and times<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Following shipments and informing customers of any delay early<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Customer service<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Ready replies for expected questions<\/td>\n<td style=\"padding:10px 12px;border:1px solid #EEEEEE;vertical-align:top;\">Priority to replying to ready-to-buy requests<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"sec-13\">Lessons of the Previous Season: How to Record Them?<\/h2>\n<p>The best source for your next plan is your previous season. Write in one file: which products sold the most? When was the peak of orders? Which ads worked? What recurring complaints? How much did each order cost? And what did you regret? Then make this file the first thing you open when planning the next season.<\/p>\n<h2 id=\"sec-14\">Seasons in Syria: Local Buying Habits<\/h2>\n<p>In Syria seasons carry a clear social character: family visits at Eid, Ramadan tables, and preparing children for school. Demand is affected by purchasing power, delivery, and availability, so in the Syrian season whoever announces a clear price and an honest delivery date and protects the margin wins.<\/p>\n<ul>\n<li>Offer family bundles at clear prices that suit local purchasing power.<\/li>\n<li>Set the last order date with guaranteed delivery within Syrian cities, and announce it clearly.<\/li>\n<li>Choose posting times according to browsing habits in Ramadan after reviewing your page insights.<\/li>\n<\/ul>\n<h2 id=\"sec-15\">Frequently Asked Questions<\/h2>\n<h3 style=\"color:#3451AA;\">Does this plan suit a small business in Syria?<\/h3>\n<p>Yes, start with one offer and one bundle and set the spending cap, then expand according to results.<\/p>\n<h3 style=\"color:#3451AA;\">When do I start preparing?<\/h3>\n<p>At least four to six weeks before the season, and more if the product needs importing or preparation.<\/p>\n<h3 style=\"color:#3451AA;\">Do I cut prices in every season?<\/h3>\n<p>Not necessarily. Added value, bundles, and fast service may achieve more sales without hitting the margin.<\/p>\n<h3 style=\"color:#3451AA;\">Should I promote in the last days only?<\/h3>\n<p>No, as the audience decides early, and the last days are crowded and expensive. Distribute the effort across stages.<\/p>\n<h3 style=\"color:#3451AA;\">Does Ghayat run seasonal campaigns?<\/h3>\n<p>Yes, we plan the season, prepare content and ads, and follow replies and measurement at a clear total price.<\/p>\n<h2 id=\"sec-related\">Related articles on this topic<\/h2>\n<ul class=\"gh-related-links\">\n<li><a href=\"\/en\/packaging-unboxing-experience-online-sales\/\">Packaging and the unboxing experience<\/a><\/li>\n<li><a href=\"\/en\/meta-ads-syria-2026-guide\/\">Facebook and Instagram ads guide for Syria<\/a><\/li>\n<li><a href=\"\/en\/whatsapp-marketing-syria-turkey-guide\/\">WhatsApp marketing in Syria<\/a><\/li>\n<li><a href=\"\/en\/seven-marketing-mistakes-small-business-syria-turkey\/\">Seven marketing mistakes of small businesses<\/a><\/li>\n<\/ul>\n<h3 style=\"color:#3451AA;\">Related Ghayat services<\/h3>\n<ul class=\"gh-related-links\">\n<li><a href=\"\/en\/%d8%a7%d9%84%d9%85%d8%aa%d9%85%d9%8a%d8%b2%d9%88%d9%86-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83-%d9%88%d8%a7%d9%84\/\">Facebook and Instagram ads service<\/a><\/li>\n<li><a href=\"\/en\/paid-campaign\/\">Paid advertising campaign service<\/a><\/li>\n<\/ul>\n<h2 id=\"sec-16\">Sources and References<\/h2>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/google-ads\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads Help Center<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\" target=\"_blank\" rel=\"noopener noreferrer\">Meta Business Help Center<\/a><\/li>\n<\/ul>\n<p><a class=\"button primary\" href=\"\/en\/paid-campaign\/\">Plan your next season with Ghayat<\/a><\/p>\n<p><a class=\"button secondary is-outline\" href=\"https:\/\/api.whatsapp.com\/send\/?phone=905372851589\" target=\"_blank\" rel=\"noopener noreferrer\">Talk to us on WhatsApp<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Seasons are a big sales opportunity, but they also cost those who do not prepare. 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